Case Study – Fratelli Woburn Winter Floral Installation
Serving luscious, hearty, fresh, and totally authentic Italian dishes, Fratelli Woburn is an award winning, family owned restaurant managed by three brothers Carmelo, Mario and Antonino Di Giorgi. United by a love of simple Italian produce, prepared and cooked with passion, Fratelli Woburn makes all guests feel like part of the family.
What was our brief?
Carmelo Di Giorgi contacted us to find out if they could hire and whether we could create interior decoration for a marquee they were planning to add to the garden area of the restaurant in the autumn, winter through spring months. Aside from some practical and health and safety related considerations, we were tasked with leading on the selection and styling of luxury artificial flowers and greenery.
What was our design approach?
We wanted to create a warm and inviting dining environment, one that surprised and delighted guests on stepping into the marquee.
We crafted an ‘Italian banquet’ bursting with lush flowers and greenery framed on a vintage ladder which was hung across the top of the marquee. We also styled metres and metres of our bespoke vine and ivy garlands which we thought would work perfectly in the build-up to Christmas and then softened for spring during our New Year visit.
The same applied for the table decorations – we combined oak log slices with a selection of small glasses vase with clusters of flowers and accompanying greenery which worked beautifully for the Christmas season and equally when we switched the arrangements as spring started its approach.
We asked Carmelo whether he thought he got a return on his investment? And if he was happy with the work of our team?
“We were very happy with the care and thought with which Ferris Heart Sloane created and installed an original design. We got a lot of compliments which supported strong bookings in our marquee, and the high quality floral and decorative products they selected definitely married with our brand. We’ve since gone on to ask the Ferris Heart Sloane team to work with us on a number of projects for our Ampthill restaurant Cicchetti, which include the selection and planting of palms in our dining area and a hanging floral staircase.”
